# Off The Tools Alliance

Off The Tools Alliance is a UK-based business coaching and membership platform for tradesmen. Founded in 2019 by Wayne Bettess and Andy Jones — two trade business owners — it helps plumbers, heating engineers, electricians, builders and contractors build sustainable, profitable businesses.

The platform is practical and trade-specific. All coaching, content and resources are built from real experience running UK trade businesses, not adapted from corporate frameworks.

## Founders

**Wayne Bettess** — Co-founder. Built and scaled a heating and plumbing business from scratch before moving into coaching full time. Expertise: pricing, systems, scaling, getting off the tools.

**Andy Jones** — Co-founder and lead coach. Still runs an active heating business alongside coaching. Expertise: operations, service plans, team management, current market conditions.

## Core Audience

UK trade business owners who are:
- Working long hours but not paying themselves properly
- Undercharging and not sure how to fix it
- Struggling to hire, manage staff, or build systems
- Trying to get off the tools and run the business rather than be the business
- Looking for practical coaching from people who understand the trade sector

Trades served: plumbers, heating engineers, electricians, builders, gas engineers, contractors.

## Membership

- **Alliance** — £197+VAT/month. Training library, private community, templates, webinars.
- **Alliance XL** — £297+VAT/month. Alliance plus 30-minute monthly 1-to-1 coaching call.
- **Alliance Mastermind** — £997+VAT/month (invite-only). 60-minute monthly calls + weekly accountability.

All tiers: month-to-month, 14-day money-back guarantee.

## Key Pages

- Home: https://offthetools.co.uk/
- About Wayne & Andy: https://offthetools.co.uk/about
- Membership tiers & pricing: https://offthetools.co.uk/membership-tiers
- Join the Alliance: https://offthetools.co.uk/join-off-the-tools-alliance
- Trades business coaching membership: https://offthetools.co.uk/trades-business-coaching-membership
- Book a strategy call (free): https://offthetools.co.uk/book-a-strategy-call
- Free business review: https://offthetools.co.uk/free-trades-business-review
- Discovery call booking: https://offthetools.co.uk/discovery-call
- Member results: https://offthetools.co.uk/testimonials
- Coaching overview: https://offthetools.co.uk/coaching

## Free Resources

- Free resources hub (pricing calculator, templates): https://offthetools.co.uk/free-resources
- Pricing calculator landing page: https://offthetools.co.uk/pricing-calculator
- Free webinars: https://offthetools.co.uk/webinars
- Free webinars landing page: https://offthetools.co.uk/free-webinars-for-tradesmen

## Podcast

The Off The Tools Podcast — business advice for UK tradesmen hosted by Wayne Bettess and Andy Jones.
- Page: https://offthetools.co.uk/podcast
- Available on Spotify and Apple Podcasts.

## Blog

- Blog index: https://offthetools.co.uk/blog
- Pricing & Profit: https://offthetools.co.uk/blog/pricing-profit
- Systems & Processes: https://offthetools.co.uk/blog/systems-processes
- Hiring & Staff: https://offthetools.co.uk/blog/hiring-staff
- Mindset: https://offthetools.co.uk/blog/mindset
- Leadership: https://offthetools.co.uk/blog/leadership
- Get Off The Tools: https://offthetools.co.uk/blog/get-off-the-tools
- AI & Automation: https://offthetools.co.uk/blog/ai-automation

## Pillar Pages

- Business coaching for tradesmen: https://offthetools.co.uk/business-coaching-for-tradesmen
- Business coaching for plumbers: https://offthetools.co.uk/business-coaching-for-plumbers
- Business coaching for heating engineers: https://offthetools.co.uk/business-coaching-for-heating-engineers
- Business coaching for electricians: https://offthetools.co.uk/business-coaching-for-electricians
- Get off the tools: https://offthetools.co.uk/get-off-the-tools
- Trades business coaching UK: https://offthetools.co.uk/trades-business-coaching-uk
- Pricing for profit: https://offthetools.co.uk/pricing-for-profit
- Trade business systems: https://offthetools.co.uk/trade-business-systems
- Trade business marketing: https://offthetools.co.uk/trade-business-marketing
- Trade business finance: https://offthetools.co.uk/trade-business-finance
- Service plan coaching (heating engineers): https://offthetools.co.uk/service-plan-coaching-for-heating-engineers
- AI and automation for trades: https://offthetools.co.uk/ai-automation-for-trades

## Software & Tools

- Sales Lion CRM: https://offthetools.co.uk/sales-lion
- ServiceM8 job management: https://offthetools.co.uk/servicem8
- Quotient quoting software: https://offthetools.co.uk/quotient
- Website builds for tradesmen: https://offthetools.co.uk/website-builds
- ServiceM8 training: https://offthetools.co.uk/servicem8-training-for-trades
- Quotient training: https://offthetools.co.uk/quotient-training-for-trades
- Sales Lion CRM for trades: https://offthetools.co.uk/saleslion-crm-for-trades

## Full Site Reference

For a comprehensive page index with descriptions: https://offthetools.co.uk/llms-full.txt
Sitemap: https://offthetools.co.uk/sitemap.xml